About Us

Our Story

As we are passionate about flowers, The Flowers market is passionate about making your life beautiful, cause we are the best in the art of flora.
We arrange the flowers and the smiles, We care about your happiness and for your important moments.

We deliver a smile.

Our Philosophy

At The Flowers Market, we believe flowers are more than gifts  they are emotions beautifully expressed. Driven by our passion for floral artistry, we create arrangements that bring beauty, joy, and meaning to every moment. We don’t just arrange flowers; we arrange smiles, celebrate memories, and add elegance to life’s special occasions. With every bouquet, we deliver happiness because delivering a smile is at the heart of what we do.

Our Clients

We’re proud to have established a reputation for our creative designs and personal approach and count among our clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.

Fiola Johnson

The Owner

With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.

Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.

Fiore is a floral atelier, workshop and retail space led by Fiola Johnson. Our studio specialises in producing truly original, innovative floral designs for events, shoots, workplaces and weddings.